Happy Paul
The image features a minimalist skincare product from Happy Paul, a brand known for its straightforward and effective approach to men’s skincare. The product, labelled "Moisturiser" is showcased in sleek, eco-friendly packaging, reflecting the brand’s commitment to sustainability.It is a hydrating moisturiser product that highlights Happy Paul’s focus on high-quality, science-backed formulations designed to address common skin concerns. The clean, modern aesthetic of the packaging aligns with the brand’s ethos of simplicity and inclusivity, making skincare accessible and enjoyable for all.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Happy Paul
Happy Paul is a modern, results-driven skincare brand designed to simplify self-care for men. Focused on effectiveness and ease, the brand offers a curated range of products that tackle common skin concerns like dryness, irritation, and ageing, using high-quality, scientifically-backed ingredients. Happy Paul stands out for its minimalist approach, making skincare accessible and enjoyable for men of all skin types and identities. Whether you’re new to skincare or a seasoned enthusiast, Happy Paul delivers a no-fuss routine that fits seamlessly into your lifestyle.
How does it fit into our “Green Beauty” standard?
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Happy Paul states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Happy Paul is a non- toxic brand.
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Happy Paul is a forward-thinking skincare brand that combines simplicity, effectiveness, and sustainability to redefine men’s self-care. By focusing on high-quality, scientifically-backed ingredients and ethical practices, the brand not only addresses common skin concerns but also promotes a more inclusive and environmentally conscious approach to skincare. Whether you’re a beginner or a skincare enthusiast, Happy Paul offers a streamlined routine that fits effortlessly into modern lifestyles.
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Nakin
Three small, white jars of Nakin skincare products are arranged on a tiled surface. The jars are labelled "Matti Formula Face Cream, Oily/Normal Skin," "Eye Cream Complex," and "Lip Treatment Balm," each containing a different cream for a specific purpose. The jars are arranged in a triangular formation, with the "Matti Formula Face Cream" jar at the top and the "Lip Treatment Balm" jar at the bottom. The tiled surface is a light beige colour with a pattern of dark grey lines. The image is lit from above, casting soft shadows on the jars and tiles. The image is clean and simple, showcasing the products in a professional and appealing way.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Nakin
Nakin Skincare has a unique brand story that revolves around a passion for natural beauty and effective skincare solutions. Founded with the belief that high-quality products can be both luxurious and eco-friendly, Nakin focuses on harnessing the power of natural ingredients to create skincare that enhances radiance and promotes healthy skin. Their commitment to sustainability and ethical practices sets them apart in the beauty industry, making them a favourite among those who value both quality and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nakin Skincare is cruelty-free and meets the requirements of the Cruelty Free International Leaping Bunny program.
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Nakin prioritises sustainable packaging. Their jars are made from clear PET, which is the easiest to recycle. The bottles are made from sugar cane, and all of the packaging is BPA free.
Nakin Skincare stands out in the beauty industry by combining a commitment to natural ingredients with sustainable and ethical practices, offering luxurious, eco-friendly products that promote healthy skin. Their dedication to cruelty-free standards and recyclable packaging further emphasises their focus on quality and environmental responsibility.
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Nimbi
The image shows a variety of products from the brand Nimbi, all in a minimalist, natural style. The centrepiece is a set of four plastic-free disposable razors, packaged in a brown paper box with simple white lettering. The razors are arranged in a row on a white background, showcasing their sleek design. Next to them, a white cloth bag, likely a reusable shopping bag, holds a wooden brush with natural bristles. Two small round bars of soap, also from Nimbi, are neatly placed on the table. The image evokes a sense of sustainability and eco-conscious living, highlighting the brand's commitment to natural and ethical products.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Nimbi
Nimbi's brand story revolves around its commitment to innovation and sustainability, reflecting a deep connection to nature and a desire to enhance everyday life. The brand aims to inspire individuals by offering products that not only meet their needs but also promote a healthier planet. Through its unique approach, Nimbi seeks to create a community that values quality, creativity, and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nimbi are 100% vegan and PETA-approved, meaning no animal testing or animal-derived ingredients are used in any part of our process. The materials we use are free from harmful chemicals too, including lanolin—a sheep-derived glue (a substance used in many conventional razors).
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Nimbi's products are designed with people’s health and safety in mind, ensuring a cleaner, safer shave for our customers. Nimbi are also committed to offering sustainable alternatives to the disposable plastic razor culture, which disproportionately impacts vulnerable communities who are often on the frontlines of pollution clean-up and waste management.
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Environmental sustainability is at the heart of everything Nimbi does. Nimbi has developed a mono-material razor that is biobased, certified compostable, and free from petrochemical plastics. Nimbi's products naturally degrade, with testing showing a significant rate of biodegradation in seawater—within 364 days. This ensures that the razor has minimal impact on marine ecosystems, which are severely affected by plastic pollution. By offering a product that saves 6.6 kt of CO2eq annually and has a 90+% better environmental impact than leading disposable razors, Nimbi are leading the charge in reducing the carbon footprint of everyday products. Additionally, Nimbi's commitment to sustainability is backed by a positive "valid, significant" impact rating from an LCA (Life Cycle Assessment) conducted and certified by Impact Forecast, the European standard. The testing results under ASTM 6691 further support Nimbi's commitment to the environment, showing that Nimbi's products biodegrade effectively in one of the harshest environments on Earth—the ocean.
Nimbi's brand story highlights its dedication to innovation and sustainability, offering vegan and eco-friendly products that promote a healthier planet while ensuring a cleaner, safer shaving experience. By prioritising environmental responsibility and creating biodegradable alternatives to traditional razors, Nimbi is making a significant positive impact on both individual health and the ecosystem.
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Ajen
The image showcases a gift set from the brand "ajen." The set includes two bottles of hand care products, a hand balm and a hand wash, both housed in amber glass bottles with black pumps. The products are presented in a box adorned with a geometric design featuring shades of green, red, and brown. A small card with the "ajen" logo and the message "A personal note for you" is placed in front of the box. The image captures a minimalist and elegant aesthetic, highlighting a thoughtful gift idea. The soft lighting and clean background create a sense of calm and sophistication.
Image credits: brand
Country of Origin : The Netherlands
Parent Company: NA
Ajen
Ajen's brand story revolves around its commitment to providing high-quality, effective skincare solutions that cater to diverse needs. The brand emphasises a deep connection to nature, using carefully selected ingredients to promote healthy skin while ensuring sustainability and ethical practices. Ajen aims to empower individuals by enhancing their natural beauty and fostering confidence through its thoughtfully crafted products.
How does it fit into our “Green Beauty” standard?
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Ajen is proudly cruelty-free, and Ajen ensure that neither their products nor the ingredients used are tested on animals. While they are not yet officially certified by PETA, this is something Ajen are actively pursuing as part of Ajen commitment to transparency and ethical practices.
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Ajen's products are crafted in the Netherlands with a focus on natural, non-toxic ingredients (at least 97% of the formula). Ajen avoids controversial substances like parabens, silicones, and microplastics, ensuring safety and wellness for both Ajen customers and those involved in the Ajen production process.
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Sustainability is at the heart of Ajen. Ajen's refillable "infinite bottles" reduce plastic waste by up to 70%, and all Ajen packaging is made from FSC-certified, recyclable materials with a high percentage of recycled content. Ajen is also B-Corp pending and a proud member of the Plastic Soup Foundation, reflecting Ajen's commitment to the environment.
Ajen's brand story highlights its dedication to high-quality, sustainable skincare solutions that empower individuals while prioritising ethical practices and environmental responsibility. With a focus on natural ingredients and cruelty-free production, Ajen aims to enhance natural beauty and foster confidence in its customers.
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Husk & Seed
A brown cardboard gift box is open, revealing two small white muslin bags containing two small jars of beauty products. Both jars are from the brand "Husk & Seed Botanical Skincare." The jar on the left is labelled “Ultra Protective Lip & Hand Balm,” and the jar on the right is labelled “Instant Hydration Body lm." The gift box is sitting on a light brown fabric surface. A sprig of white flowers is lying on the fabric surface. The gift box is a perfect present for someone who loves to pamper themselves.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Husk & Seed
Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Husk & Seed is a Leaping Bunny-certified cruelty-free brand, whilst being 100% vegan (not accredited).
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Husk & Seed uses naturally derived, recognisable ingredients, free from harsh chemicals and unnecessary alterations.
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Husk & Seed uses aluminium Tins & Miron Glass Jars. They choose recycled cardboard boxes, starch packing peanuts and ensure that there isn’t any unnecessary extra packaging.
Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.
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Facetheory
The image shows four skincare products from the brand FaceTheory. The products are all in white and brown packaging with a green logo. The products are: Glow-C Cream Cleanser, Glow-C Vitamin C Serum, Glow-C Rebalancing Toner, and Glow-C Daily Moisturizer. The products are arranged on a white surface. The image is likely an advertisement for the FaceTheory skincare line. It is clean, simple, and visually appealing. The products are well-lit, and the image is high-quality. The image is likely to be effective in attracting attention to the products and brand.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Facetheory
Facetheory is a skincare brand that has garnered attention for its commitment to creating effective, affordable, and environmentally friendly products. The story behind Facetheory begins with its founder, who was motivated by a personal journey in skincare and a desire to provide high-quality products without the typical markups associated with luxury brands.
How does it fit into our “Green Beauty” standard?
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Facetheory is a cruelty-free and vegan brand certified by PETA and Leaping Bunny.
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Facetheory has the B-Corp certification and offers carbon-neutral shipping (not accredited).
Facetheory stands out in the skincare industry for its dedication to producing effective, affordable, and eco-friendly products, all while maintaining a commitment to cruelty-free and vegan practices.
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African Botanics
A trio of glass bottles containing body oils from the brand African Botanics. The bottles are arranged on a concrete platform against a white background. The bottle on the left contains Nourishing & Restorative Body Oil, the middle bottle contains Shimmering Gold Oil, and the right bottle contains Firming & Energising Body Oil. Each bottle features a black pump top and a black label with the brand name and product name. The body oils are a clear amber, a shimmering gold, and a clear brown.
Image credits: brand
Country of Origin : USA
Parent Company: NA
African Botanics
African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.
How does it fit into our “Green Beauty” standard?
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African Botanics products are Ethical Elephant cruelty-free and vegan.
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African Botanics adhere to the highest GMP manufacturing standards, and their formulas are created without unnecessary fillers or potentially harmful ingredients. All of African Botanics products are free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colourants, and SLS.
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African Botanics's carbon footprint initiatives include implementing recyclable packaging, and working with reforestation programs. Additionally, they pledge to source mica ethically.
African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.
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Suntribe
This image features a family pack of Suntribe sunscreen products, offering a 20% discount. The pack includes three tubes of mineral sunscreen: one for adults, one for babies and kids, and one for daily use. There is also a tin of after-sun balm with eucalyptus and jojoba. The products are all natural, organic, and reef-safe. The image highlights the brand's commitment to sun protection for the whole family. The products are displayed on a wooden surface with a blue and white background. The image is visually appealing and informative, showcasing the benefits of using Suntribe products for sun protection.
Image credits: brand
Country of Origin : Sweden
Parent Company: NA
Suntribe
Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.
How does it fit into our “Green Beauty” standard?
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Suntribe states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Suntribe is a COSMOS and GMP-certified brand.
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Suntribe states they use recyclable packaging and have an efficient logistics system.
Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare.
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The Face Planner
Image credits: brand
Country of Origin : UK
Parent Company: NA
The Face Planner
The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.
How does it fit into our “Green Beauty” standard?
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The Face Planner is a cruelty-free (non-accredited) brand.
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The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.
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The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.
The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.
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Susanne Kaufmann
A collection of skincare products from the brand Susanne Kaufmann are arranged on a white background. The products include a nourishing day cream, a hyaluronic serum, a purifying cleansing gel, and a rejuvenating eye cream. The bottles are all white and amber-coloured glass with sleek, modern designs. The products are arranged in a visually appealing composition, showcasing the brand's commitment to high-quality skincare. The image evokes a sense of luxury and sophistication, highlighting the premium nature of the Susanne Kaufmann line.
Image credits: brand
Country of Origin : Austria
Parent Company: NA
Susanne Kaufmann
The Susanne Kaufmann brand is rooted in a deep appreciation for nature, wellness, and holistic beauty. Founded by Susanne Kaufmann in 2003, the brand emerged from her desire to create high-quality skincare products that harness the power of natural ingredients. The story of Susanne Kaufmann is intertwined with her upbringing in the Bregenz Forest, a picturesque region in Austria known for its rich biodiversity and pristine environment.
How does it fit into our “Green Beauty” standard?
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Susanne Kaufmann states that they are a cruelty-free, although that statement is yet to be verified by an accredited body.
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Susanne Kaufmann provides refills for their products.
The Susanne Kaufmann brand emphasises a commitment to nature and holistic beauty through high-quality, natural skincare products, reflecting the founder's deep connection to her Austrian roots. While the brand claims to be cruelty-free and offers refill options, the verification of this claim remains pending.
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talm
A pink fuzzy pouch with the word "talm" on it sits in front of a white background. Inside the pouch are three skincare products. The products are all labelled "talm" and are in white bottles with black lettering. The products are a serum, an oil, and a balm. The serum is in a white bottle with a black cap. The oil is in a glass bottle with a dropper. The balm is in a white jar with a black lid. The products are all arranged neatly inside the pouch. The image is simple and clean, and the products are well presented. The image is likely a promotional photo for a skincare brand.
Image credits: brand
Country of Origin : France
Parent Company: NA
talm
The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!
How does it fit into our “Green Beauty” standard?
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talm states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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talm has organic certification from the Soil Association.
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talm states that they're using recyclable plastic that is compostable.
talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials.
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Hello Wink
Four cardboard tubes, each with a different colour stick inside, are arranged on a white surface. The tubes are all labelled with the same text "hello wink" and a different colour name. The colours are "Mystic," "Red Queen," "Star Dust," and a blank tube. The tubes are made from a natural brown cardboard material. The colours are vibrant and bold. The image is a close-up of the tubes. The background is white. The image is well lit, and the colours are clear and sharp. The tubes are arranged in a way that is visually appealing. The image conveys a sense of fun and playfulness.
Image credits: brand
Country of Origin : Canada
Parent Company: NA
Hello Wink
Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.
How does it fit into our “Green Beauty” standard?
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Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Hello Wink doesn't use synthetic fragrance.
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Hello Wink claims to be biodegradable and plastic-free.
Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.
Let us know your experience with the brand below!
Antipodes
Image credits: brand
Country of Origin : New Zealand
Parent Company: NA
Antipodes
Antipodes is a skincare brand that was founded in New Zealand in 2006 by Elizabeth Barbalich. The brand's story is deeply rooted in the natural beauty and unique biodiversity of New Zealand. Inspired by the country's pristine landscapes and indigenous plants, Barbalich set out to create a range of high-quality, organic skincare products that would harness the power of nature to nourish and rejuvenate the skin.
How does it fit into our “Green Beauty” standard?
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Antipodes is a brand that is cruelty-free certified by Leaping Bunny and vegan certified by Vegan Society.
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Antipodes is a B-Corp-certified brand and uses FSC-certified woods and traceable ingredients for their products.
Antipodes is a New Zealand skincare brand founded by Elizabeth Barbalich in 2006, focussing on high-quality, organic products inspired by the country's natural beauty and biodiversity. The brand is cruelty-free, vegan, organic, B-Corp certified, and uses sustainable practices in sourcing ingredients and packaging, making it quite the ethical beauty brand.
Let us know your experience with the brand below!