Beauty with Purpose: Your Independent Guide to Ethical Beauty and Wellness

Our Standard
‘Ethical Beauty’ is not a regulated term. Any brand can claim to be 'ethical', 'green', 'sustainable', or any other unregulated term without certification. This is why we thoroughly assess beauty and wellness brands based on three fundamental principles.

Animal

People

Planet

Click here to find out more about our criteria.

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Facetheory Glow-C Daily Moisturizing SPF 30

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Baruti Perfumes Ambient Spray Portlandia

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MANI Anti-aging Hand Cream + SPF20

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MANI Soothing & Cleansing Antibacterial Hand Wash

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We research the ethical standpoint of each brand, so you don't have to.

Using our three core principles, we evaluate each brand's commitment to ethics.

About Us

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Revolutionising the Beauty Industry: The Truth About Refill Cosmetic Packaging

Discover the potential impact of refill packaging on the beauty industry and whether it truly promotes sustainability. Learn about green beauty and sustainable skincare options. Is refill cosmetics the future or just a marketing tactic? Find out now.

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Unpacking the Greenwashing Ban: What It Means for the Beauty Industry

Find out how Europe's new ban on greenwashing will affect beauty companies and the rise of natural, sustainable, and green beauty products. Stay updated on the latest beauty industry news and trends.

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Protecting His Reproductive Health: An Update on the Effects of Sunscreen on Men's Wellness and Fertility

Discover the impact of sunscreen on male fertility and the top ethical options to protect yourself from harmful UV rays. Choose benzylidene camphor sulfonic acid and 3-benzylidene-free formulas for safe and effective sunscreen for men.

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10 Cruelty-Free Skincare Brands You Should Know About In 2024

10 Cruelty- Free Skincare Brands You Should Know about in 2024 ●Nothing Nasty ●Kumo ●DEWGOOD Skincare ●Lilixir ●Supper Club Skincare ●Foile skin ●Of Nature ●MOUNT SAPO ●Future Wise ●Soho Skin

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