Ethical Beauty for Valentine’s Day: A Self-Care Guide
Elizabeth Algar|14th Febuary 2025
Valentine's Day may have been and gone, but that doesn’t mean the love in the air has faded! It’s all about showing someone special and unique just how much they mean to you throughout the year.
No, we don’t mean your beau. We mean you.
Remembering to practice self-love and self-care has never mattered more. Of course, we dedicate our time and effort to making others feel special, but we should never forget to show that love to ourselves. Loving yourself is just as important as loving those around you. And carving out time for self-care can be as empowering as it is relaxing.
At Green Fig Beauty, we think—actually, we know—that setting time to care for yourself physically and mentally with high-quality, ethical cosmetics is the gift that keeps on giving. The act of self-care, beyond being a beauty routine, is also an act of self-respect and self-appreciation.
And what better way to show yourself you care than with a self-care routine filled with products that love the planet as much as you love yourself? Opting for these kinds of beauty products is a fantastic way to pamper yourself while also contributing to a better world. Choosing ethical brands means that beyond caring for yourself, you care for the planet as well.
From cruelty-free cosmetics to organic skincare essentials, here’s your guide to a self-care routine that nourishes you from head to toe. Enjoy!
For beautifully sustainable skin boosting: LILIXIR Rejuvenating Day Serum
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The base of any good self-care routine is the body—never forget that it does so much for you. Gently wash away the dirt while keeping your skin moisturised with Apotheke Canvas Bar Soap.
Free from phthalates, sulfates, formaldehydes, and other harsh chemicals, this gentle formula ensures your skin stays fresh and hydrated. (Tip: This soap also comes in a liquid version, for those that love a good lather.)
Why You’ll Love It:
Cleanses without stripping the skin of its natural moisture
Eco-friendly and cruelty-free
For high-powered skin boosting: LILIXIR Ageless Rejuvenating Night Serum
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Serums are the ultimate product that supercharges any skincare routine. Potent with high concentrations of active ingredients, serums are tailored to act quickly and effectively alongside the other products in your beauty routine.
For your Self-Care Sunday (or weekend), indulge in a luxurious serum formula with LILIXIR Ageless Rejuvenating Night Serum. A potent mix of essential oils, vitamins, and antioxidants, this serum fades dark spots, deeply hydrates, calms irritated skin, prevents breakouts, and much more.
(Tip: This is best used in the night time, and repairs your skin while you sleep!)
Why You’ll Love It:
Made out of 100% plant-based ingredients
Certified Cruelty-Free by The Leaping Bunny Program, a globally recognised certification program for products that are cruelty-free
Recyclable and sustainable packaging, and each bottle plants a tree!
For supple, hydrated skin: Korres Greek Yoghurt Nourishing Probiotic Gel-Cream
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Lock in moisture with Korres Greek Yoghurt Nourishing Probiotic Gel-Cream, an ultra-hydrating gel cream to keep your skin soft and hydrated. This face moisturiser is infused with lactic acid, which can brighten dark spots and exfoliate, and salicylic acid, which can unclog pores and thoroughly cleanse the skin.
It’s hero ingredient is yoghurt, which aids in a multitude of positive processes for your skin. Its naturally occurring probiotics help fight acne and breakouts, as well as protect the skin’s microbiome, while its lactic acid helps in gently sloughing off dead skin cells to reveal brighter, smoother skin, and aids in reducing the appearance of fine lines and wrinkles.
Why You’ll Love It:
PETA cruelty-free and vegan
Rich texture that quickly absorbs into the skin
For clean, soft hands: MANI Soothing and Cleansing Antibacterial Hand Wash
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Your hands do a lot for you, so don’t skip it! It’s important to give them the care they deserve. MANI’s Soothing and Cleansing Antibacterial Handwash removes oils and dirt whilst sanitising and nourishing your hands. It contains ingredients like Aloe Vera, Vitamin E, and Vitamin C, which keep the skin bright, soft and youthful.
Bonus: Pair it with MANI Nail and Cuticle Oil
Did you know that your nails need extra care? If you’re prone to dry cuticles, we suggest topping off your hand care routine with a nail oil.
Nails are prone to dryness because they’re naturally low in oil and moisture, leading to dry spots making them susceptible to tearing. Using a cuticle oil like MANI’s can prevent brittleness and dryness, leaving you with soft, healthy nails.
For sun-protected, glowy skin: Facetheory Glow-C Daily Moisturiser SPF 30
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A good beauty routine is never complete without sun protection. Complete your routine with Facetheory’s Glow-C Daily Moisturiser SPF 30, a facial sunscreen which not only shields your skin from harmful and damaging UVA and UVB rays, but likewise brightens and hydrates the skin.
Formulated with ingredients such as Niacinamide and Vitamin C, this is your shortcut to that flawless, Korean glass skin look. (Tip: Niacinamide is great for all skin types, but especially so for oily skin! If you have oily skin. Green Fid Beauty highly recommends this.)
Why You’ll Love It:
5% Niacinamide
Lightweight, whipped texture
Face Theory is a B-Corp
For an inspiring pop of colour: Hello Wink Goddess All Over Color Stick
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Give yourself something to smile about with a true pop of natural colour that will make you smile everytime you catch yourself in the mirror. Just what you want to hear when it’s time to show the world your best side in a way that makes a real difference.
Why You’ll Love It:
A delicate balance of natural ingredients your skin loves
A burst of colour that makes you feel energised and ready
Comes in 100% recyclable packaging for peace of mind
For soft, supple hands: MANI Anti-Aging Hand Cream + SPF 20
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Every self-care routine needs a hand cream, and your hands are no different!
Combat the signs of aging and reverse dark spots with a cream that’s all about reconnecting your skin with the natural world. Perfect when you want to achieve a whole sense of balance that will allow you to love the new you.
Why You’ll Love It:
Reduces the appearance of dark spots
Helps accelerate collagen production
100% recyclable packaging makes the difference
To invigorate your space: Baruti Perfumes Ambient Spray Portlandia
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Transform your Valentine’s flowers into aromatherapy. Round out your routine by spritzing some Baruti Perfumes Ambient Spray Portlandia all over your space and indulge in the deliciously fragrant scent of Portlandia blossoms.
Did you know? The Portlandia plantatha tree is an IUCN Critically Endangered species in the coffee family (Rubiaceae), characterised by fragrant white trumpet flowers. Endemic to Jamaica, these trees are documented to grow in a single location, making it an incredibly rare scent.
Why You’ll Love It:
Crafted by hand in small batches
A purchase directly contributes to The Red List Project, a nonprofit dedicated to the protection of endangered plant species
To elevate your space: Baruti Dama Koupa
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Unlock the timeless beauty and enchanting aroma of iris flowers and fall in love with your home all over again. It’s the simple, natural, and holistic way to feel truly aligned and connected with your space.
Why You’ll Love It:
Crafted in small batches for a truly personal experience
A chance to actively support The Red List Project with your purchase so you can play your part in safeguarding endangered plant species for future generations
Self-care—and in tandem, self-love—isn’t just about pampering and indulging yourself; it’s about making conscious choices that benefit both you and the environment around you. By selecting sustainable beauty products, you are not only investing in high-quality products but also contributing to a healthier, greener future.
At Green Fig Beauty, we do the work for you. Through rigorous research, we carefully curate only the best sustainable beauty products, ensuring that the brands we present are not only creating and developing effective products, but that adhere to ethical standards.