The Butterfly Mark is the primary sustainability accreditation within the luxury industry and covers more than 165 certified or evaluated brands across six luxury sectors in 28 countries. It is a globally respected symbol of trust awarded to luxury brands, retailers, and suppliers who sustain the highest standards of independently verified ESG+ performance.

Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.

Reference: positiveluxury.com