Aesop




A glass bottle of Aesop's In Two Minds Facial Toner stands against a plain white backdrop. The bottle is amber-coloured and contains a clear, slightly yellow liquid. The label is black with white text, and it reads "Aesop. In Two Minds Facial Toner Ambivalent pour le Visage With Hazel, Niacinamide, Chamomile Bud Hamamelis, Niacinamide, and Bourgeon de Camomille Equilibrating facial toner, formulated for combination skin. This refreshing and balancing toner gently addresses an oily T-zone, while after cleansing, apply toner to a cotton pad and wipe liberally across the face directly to the skin. Follow by hydrating with your preferred skin care... " The bottle has a black cap. The image is a simple, clear product shot that highlights the product and its label.
Image credits: brand
Country of Origin : USA
Parent Company: NA
Aesop
Aesop is a renowned Australian skincare brand that was founded in 1987. The brand's story begins with its founder, Dennis Paphitis, who had a vision to create skincare that combined both science and nature. Inspired by the ancient Greek storyteller Aesop, known for his fables, Paphitis named the brand after him to reflect the brand's commitment to storytelling and the power of narratives.
How does it fit into our “Green Beauty” standard?
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Aesop is certified as a cruelty-free and vegan brand, as both statements are verified by Leaping Bunny.
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Aesop claims that they have an ethical sourcing program.
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Aesop brand has already obtained their B-Corp certification.
Aesop aims to blend science and nature in their products. The brand is committed to cruelty-free and vegan practices. They emphasise their commitment to ethical sourcing, as evidenced by their certifications and initiatives.
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LOHY




A woman is squeezing a bottle of hair gel into her hand. The bottle is green and black and says "Ahoy" on the side. The woman is wearing a striped shirt and has her hand outstretched. The background is white. The image is likely an advertisement for the hair gel. The image is well-lit, and the focus is on the bottle of hair gel. The image is clean and professional.
Image credits: brand
Country of Origin: Australia
Parent Company: NA
LOHY
Jonina Menzies, LOHY. founder and curl stylist, needed products that would allow her curly hair clients to re-create the same salon-quality results at home for the weeks between their hair appointments.
She created LOHY an Australian made hair care brand, design for curly girls!
How does it fit into our “Green Beauty” standard?
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LOHY is a cruelty-free and vegan brand (non accredited).
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LOHY states that they CGM friendly, and don't use silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, or synthetic colours in their products.
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LOHY states that their packaging is biodegradable, solvent and chemical-free and non-toxic. They use odourless paper tape to seal our parcels that is water-activated. The boxes they use are also made from recycled materials.
This curly hair care brand is not only known for its effective formulas, but also clearly demonstrates its commitment to ethical values.
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14E Cosmetics




Image credits: brand
14E Cosmetics
From the start, 14e cosmetics focused on sourcing the highest quality ingredients and formulating products that were free from harmful chemicals. As the brand gained popularity, it expanded its product range to include skincare, makeup, and body care items. Today, 14e cosmetics is known for its commitment to clean beauty.
How does it fit into our “Green Beauty” standard?
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14E Cosmetics is a Cruelty Free Kitty cruelty free, and vegan brand.
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14E Cosmetics is a non accredited 100% Natural fragrance brand.
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14E Cosmetics uses PCR plastic and Biodegradable packaging.
14E Cosmetics is a cruelty-free and vegan brand that prioritizes natural ingredients and sustainable practices, making them a trusted choice for ethical skincare and makeup.
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.Oddity




.Oddity
.Oddity is a contemporary niche perfume house led by a design collective. The fragrances are inspired by a unique interplay of visible and invisible arts, awakening emotions and associations with the right energy to act and create.
How does it fit into our “Green Beauty” standard?
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.Oddity state that they are a cruelty free and vegan brand, although both statements are yet to be verified by an accredited body.
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.Oddity is an IRFA Compliant brand.
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.Oddity use FSC-Certified Paper, FSC-Certified Woods and Plastic Free Packaging.
.Oddity claims to be cruelty-free and vegan, although these claims have not been verified by an accredited body. However, .Oddity is IRFA Compliant and uses environmentally friendly materials such as FSC-Certified Paper, FSC-Certified Woods, and Plastic Free Packaging.
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5 SENS




The image features two bottles of perfume, both with a minimalist design. The larger bottle, in the foreground, has a wooden cap and a white label with the brand name "5 SENS" and the fragrance name "CATCH FEELINGS." The smaller bottle, in the background, is a sleek, silver-capped bottle with a white label featuring the same fragrance name. The bottles are positioned against a blurred background of champagne flutes and a disco ball, creating a glamorous and celebratory atmosphere. The overall image evokes a sense of luxury and indulgence, highlighting the perfume's captivating fragrance.
Image credits: brand
Country of Origin: USA
Parent Company: NA
5 SENS
5 SENS is a luxury skincare brand that was founded with the vision of creating products that cater to all five senses - sight, smell, touch, taste, and sound. The brand believes that skincare should be a holistic experience that not only nourishes the skin, but also indulges the senses. Each product is carefully crafted using high-quality ingredients and innovative formulations to provide a luxurious and sensorial experience.
How does it fit into our “Green Beauty” standard?
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5 SENS state that they are a cruelty free and vegan brand, although both statements are yet to be verified by an accredited body.
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5 SENS supports Bring Change to Mind.
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5 SENS is a skincare brand that use PCR Plastic and supports the Oceanic Society.
5 SENS is a luxury skincare brand that prioritises sustainability, sensory experience, and high-quality ingredients in their products. Their commitment to cruelty-free and vegan practises, along with their innovative use of PCR Plastic sets them apart in the fragrance space.
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