The Leaping Bunny is the best assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria that apply globally, extend over and above laws governing animal testing, and include ongoing independent audits.

Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.